The hardest part of social media isn't posting — it's deciding what to post, week after week, for every client. The eWork Social AI agent exists to remove that blank-page problem. Here's how it actually works.
1. You give it a brief
Open the AI Agent, create a campaign, and write a goal and a short brief — "promote our new savings feature to young professionals, warm and practical tone." Pick the platforms. That's your entire input.
2. It researches before it writes
The agent doesn't guess. It checks your recent analytics, reads what people are saying in your Engagement Hub inbox, looks up the client's stage and notes in your CRM, and recalls your brand voice from the Brand Brain. Then it drafts.
3. It proposes a full series
Instead of one post, it proposes a multi-day series that builds toward the goal — a hook, a value post, social proof, a call to action — each with a suggested schedule time. Where it can, it attaches a real image from your Creative Hub library.
4. You approve — nothing auto-publishes
Every draft lands in a review queue. Edit the copy, swap the media, adjust the time, then approve and schedule in one click. The agent never posts on its own — that boundary is deliberate.
5. Autopilot keeps it going
Set the campaign to run daily or weekly and the agent proposes fresh drafts on schedule, so your calendar never runs dry. It respects a kill switch and your plan limits, and everything is logged in an audit trail.
This is what "AI social media" should mean — not a caption button, but a teammate that plans the work and hands it to you for approval. Try the AI agent free or see which plan includes Autopilot.